If QR Codes are going to gain more acceptance with consumers, small business owners need to create fun and exciting QR Code marketing campaigns. Here are some tips to help you create a more entertaining campaign.
1. Create a treasure hunt campaign.
This works when you have a certain time frame for a marketing campaign. By introducing an element of time scarcity you can peak more interest into you campaign. You can then use QR Codes in a treasure hunt whereby consumers or distributors have to find a certain number of codes across a particular geographical location and whoever gets the most codes by a certain time, receives a grand prize. Each time they scan a code they get sent to a landing page where they log in their name and get more points. This works very well with holiday seasons. For example you can have a 12 days of Christmas treasure hunt leading to Christmas or a trick or treat treasure hunt for the Halloween.
